Seven things to do with your instagrams

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Maybe it’s a bit like Marmite; you either love them or hate them. Believe me the narrow-eyed cynic in me really really wants to hate them, but I can’t help it. I’m hooked. I love instagrams (and really I use instagram as a catch-all for any kind of images made/enhanced by a smart phone photo app. I also use vintage cam and Hipstamatic occasionally and there are some others I haven’t tried yet like Tilt Shift Generator and PictureShow which are interesting). I know they’re a bit too mainstream to be cool anymore and they’ve had a bit of stick, but they are fun and simple and easy and surely all the best things in life are and should be those things. I think they are as exciting as the Polaroid camera must have been to Walker Evans when he first got his hands on his new ‘toy’, the SX-70 40 years ago.

And cheaper! The ultimate democratic art form!

OK, so maybe they’re not examples of Quality Image Making, but we all know that you can have the best kit in the world – it’s not going to make you into a pro photographer, or an artist for that matter. It’s what you point it at that counts Evans said (I did promise I would come back to this, didn’t I?). I would go further than that and say It’s what you do with it that counts. He was lucky because he was already famous and established as an artist-photographer so some nice people made his lovely Polaroids into a book after he died, otherwise surely they too would be lost and forgotten; checked into the end-of-the-road snappy stop shop for stray photographs, like billions of others.

These kind of ‘throwaway’ snapshot images almost seem to reproduce themselves. They supersede the medium of photography. They are disposable, junk; the visual equivalent of white noise, proliferating, littering our screens, our minds, our lives. I have this vision of the end of the world when everything has imploded and all that is left are millions of little shiny glimmering photographs, like Polaroid snapshots. Our starry lost souls floating aimlessly around in a void of empty, black space. This will be what we are reduced to.

I wonder then if the criticism levelled at these tools is more about a certain elitist attempt to protect or safeguard the worthy status of photography. But why do we need to do this? Why do we feel like images like this are somehow base, a bit dirty or cheap, whereas say bad writing is OK, it’s just bad writing. If we get back to what photography actually is about, like words, and all art, it is communication. People will always seek to communicate. We need to communicate. It’s instinctual. I would argue that nowadays we communicate as much through pictures as we do through words.

It doesn’t cheapen anything really because all people are doing is communicating. It might be annoying, and thoughtless, but, like meaningless words, we can toss them aside because they probably weren’t meant to speak to us anyway.

I am also aware that the youth-of-today probably doesn’t know or even much care that these retro-vintage style filters are appropriating an aesthetic made fashionable by the Polaroid camera in the 70’s and lomo-style cameras like Holgas, Lubitels etc. It just looks cool.

But why does this even matter?

Is it just because it’s too easy, somehow? After all, all art is about aesthetics, and appropriation (Warhol, anyone?). Nothing is truly ‘unique’. We are always borrowing ideas from other people; things we see around us, things we read, we get inspired and hey presto a new idea furrows its way into our brains and takes on a life of its own which is a little bit like something someone else did, but maybe we take it a bit further, or we put a new spin on it. Let’s be honest, there’s a lot of recycling going on.

At school when a child ‘borrows’ an idea from another child we don’t call it cheating anymore, we call it ‘magpie-ing’ (thanks to the great Pie Corbett). I love this, because it is liberating. Not only does it teach children that knowledge and ideas are not things to be guarded jealously, but are free and should be shared amongst our fellow human beings, but it also exposes the creative process to them, which previously might have seemed a bit mysterious or impenetrable. This is how creativity works: you open up your mind, you look, you listen, you read, you become receptive to other people’s ideas, discuss them maybe, inform yourself, and through them, your own ideas will grow and develop (if you nurture them).

This is why it is often said to be a good writer you have to be a good reader, and probably the same is true of photography and looking. Generally, to be a ‘good’ artist you need to be sensitive, attuned to the world around you, and be able to draw that into you work in order that you have something interesting to say.

Anyway, this is why I like instagrams so much. Not because they are really anything that great, or because they are trying to communicate anything particularly deep or meaningful, but because they don’t pretend to be anything more than they are, which is fun and nice to look at. They don’t take themselves too seriously.

BUT if you don’t want them to end up forever inscribed in the graveyard of your C: drive under: oh yeah I meant to actually do something with these one day then here are a few ideas, just in case you are stuck for things to actually do with your instagrams:

  1. Share them. On your blog, on one of the many social networking sites like tumble, Flickr, foursquare, Facebook, twitter, pinterest…. You can share them on instagram of course, but I know that only about three people follow my instagram feed and I think the more places you share them the more likely it is people are going to look at them. Flickr has loads of iPhone photography/instagram type groups you can join if you’re into that sort of thing
  2. Create a 365 instagram-a-day diary style project. Blipfoto has set itself up as a forum solely for people who want to share their 365 projects
  3. Turn them into prints. You can do this easily anywhere on the high street, or use an app like postalpix. Or if you want retro Polaroid-style prints try Firebox. Once you have prints, the possibilities for creating collages and other works of art are endless! I like Elsie Larson’s blog she has lots of fun and easy to create ideas for things to do with your pictures like this instagram canvas wall art
  4. Surprise your family and friends with an instagram postcard with postagram (I just sent my mum one so we’ll see what they are like. I think these look quite good fun!)
  5. Download the blurb app and make a book of your instagrams (haven’t done this yet, but planning to do one towards the end of the year, maybe My year in instagrams or something inspired like that!)
  6. Make some into coasters to give as gifts, as demonstrated by petapixel here
  7. Make them into ‘art’ by signing up for gallery space on instacanv.as where you can buy and sell your prints on museum quality canvas. The way it works is, you get your gallery sooner if you advertise in on social media sites like Facebook, twitter, pinterest and get your ‘friends’ to vote for your gallery.

© Emily Hughes and searchingtosee, 2012

Let’s keep things simple: an exercise in reduction and redaction

Distillation. Stripping things down. Trusting your intuition. This is what this post is about. It is a topic which has been on my mind a lot recently. Not just with regards to photography, but my whole life, the world and everything (I like to think big). I’m talking metaphysical stuff, here.

Recently Alex and I had to make a tough decision. It was one of those crossroads moments, which forced us into thinking really long and hard about our future and that of our children, and ultimately deciding what we wanted that future to be. We were not ready to do this kind of thinking and to be honest it kind of brought us to a standstill. Either choice would set in motion a chain of events which would be life changing. Which path would we take? It was not an option just to ignore this thing that had reared its ugly head. I spent a lot of time thinking by myself, I talked to Alex, to family and friends, I made long lists of pros and cons, I cried (quite a lot)…. in the end though, exhausted and emotionally drained, I was still left with the decision which needed to be made: no-one else could do that for us. And that is quite a scarily big responsibility for someone who generally just likes to bumble along and go with the flow of life, happy to sway in whatever direction the wind is blowing me.

This time, however, I realised that I really did not want to sway. Things that sway are weak and fragile. I wanted to be a rock: immovable and solid. I listened to all the advice, and in the end I turned inwards. I tuned into the soundtrack of my body; the distant hum in the back of my head, the pounding echo of my heart, and the swirling swell of fluids in my intestines. Sometimes, it is braver to not do the thing that everyone expects you to do. Harder, definitely, but braver to stand still and face the force of the wind. So we are here, standing still, stronger (I hope), and ready to deal with everything that decision might throw up against us.

A while ago I read an article in The Guardian Weekend magazine by Oliver Burkeman about a way of thinking based around reducing everything in life to two things. (One is too few, three too many). Apparently it is possible to apply this two-rule thinking to every subject. I was immediately attracted to this idea given I have a tendency to overcomplicate things, and so have been attempting to practice it ever since. When it came to our decision-making I settled, in the end on the following two salient questions:

  1. Do we have to do this?
  2. Will it make us happier?

The answer to both questions turned out to be no, and after that, the decision was fairly straightforward.

So, now I’m going to take a little diversion (sorry, this is a long one, but I need to get it all out, and I promise I won’t lose you along the way – I’ll deliver you right back to the start when we’re done). I’m turning back to photography in order to attempt to illustrate this point in a different way. To Polaroids, by Walker Evans, in fact.

I have to admit that this is a book I have been itching to write about ever since I started this blog, partly because I feel like these images convey so much of what I want to say about seeing and being and phenomenology and all that, but partly also because I just love them. I don’t own many photobooks, but this is one I really treasure. Every so often I get it out and look at it and it gives me immense pleasure. I feel like I’m feeding my eyes with those little 3 inch squares; they are like visual poems to me.

So, before I talk about why I choose to write about it, here is a little bit of background about the book itself:

Towards the end of his life, tired and physically frail, Walker Evans decided to put his fading energies into one last photographic project using the Polaroid SX-70. He photographed everyday things around him (as was his style): found objects, road signs and road markings, churches, buildings, work colleagues and friends.

(by the way sorry about the slight texture and glare on the images. I had to photograph them from the book as I don’t have a scanner to hand)

What he liked about using the Polaroid camera and the images it produced was that they allowed him to look at the world with a renewed clarity. Uncluttered by mechanics and unburdened of the chore of having to process and print his images, he found a new impetus. The images he made were honest, without pretence. The simplicity of the medium and aesthetic freed him – both physically and mentally – and he was able to enjoy making pictures again with his new ‘toy’. In the forward to the photobook Jeff L.Rosenheim describes its effect on him as thus:

The camera’s instant prints were for the frail artist what scissors and cut paper were for the aging Matisse: the catalyst for a new, provocative, chromatically elemental, yet profoundly inventive body of work.

Evans was quite clear though, that it is important to ‘do all that work’ before attempting to turn to Polaroid making:

It reduces everything to your brains and taste… you have to know what you’re pointing it at, and why – even if it’s only instinctive

I think what he is saying is that you first need to develop your viewpoint as a photographer; train your eyes (practice, lots), if you like, before you should be let loose with a Polaroid camera. Partly because there is no skill involved in taking a picture, it takes a whole lot of skill to know what to point it at.

In his excellent book Introduction to Phenomenology, Robert Sokolowski explains how phenomenology can help us to deconstruct perception as layers of meaning, both “actual and potential” (p.20). Though an object is whole in one sense, it is also made up of “layers of differences”. The object (he uses the faces of a cube as an example) is both a ‘whole’ and a sum of its parts at the same time. Or, we could put it another way and say that things inherently contain objectivity as well as subjectivity, which we project onto them. So a tree can be a whole tree, but it is also its branches, leaves, or whichever part we care to focus on and choose to use to represent as ‘tree’. This is because when we look at a branch or a leaf we understand that it has come from a tree, so a tree can be a tree in its complete whole entirety, and it can also be represented by its independent entities (p 23).

I think that this is what we do when we point a camera lens at something; we make a selection – we play with perspective and viewpoint. We are able to select a piece or part of an object and effectively bracket it from its whole entity to suit our own (subjective) purposes. I may choose to photograph a flower but I would not necessarily choose to photograph it in the same way as another photographer; whereas I may decide to take a close up of a petal, another might photograph the whole thing, or find a different perspective (from above, from below) dependent on our personal style and what meaning we are attempting to convey.  We, then as photographers, like phenomenologist, are continually searching and scanning to see the detail of our world from different angles to try to understand our place in it a little better.

Pieces, then, are parts that can become wholes. (p.23)

These ‘pieces’, however, are to be distinguished from ‘moments’ which, on the other hand, cannot be detached from their whole. They are “nonindependent parts”. Sokolowski uses colour as an example of a ‘moment’. It cannot exist independently of its attached object or surface. This is true but of course, in reality, a photographer can very easily take the colour red say from a wall which is painted red and appropriate it. We may not know that ‘red’ was actually a painted wall but the photographer has, by means of selection and framing, created something other; a new object: the material surface of a photograph.

Framing and perspective then are useful both on a practical and conceptual level here. What Evans’ final work teaches us is that finding new ways of seeing and looking – which might involve limiting our viewpoint instead of expanding it – for some time can inspire an abundance of creativity. Those words: “It reduces everything to your brains and taste” are key here. This body of work is an example of the absolute distillation of a lifetime of seeing and devotion to the purity of form.

There is something about limiting your perspective which I think can paradoxically be incredibly liberating and incredibly productive for photographers (but I think also in all creative mediums). And I believe it is not only a useful but even an essential undertaking in a world which delivers an intense saturation of input to our overwhelmed and overstimulated brains. We really need to find ways to sift and sort and filter out the nuggets of gold amongst the grit. We need to order and organise by way of form. It is both a comfort and a necessity to turn our backs on the onslaught occasionally and just clear our minds, reduce everything to what is essential.

In my own photographic practice snapping I have limited myself to using just one lens for the past two years (a 40mm prime lens). I have got so used to it that I have forgotten what it is like to have the luxury of different lens choices. Although I have to admit it was partly an economically driven decision, there was also a curiosity to see how it would challenge my eye. I have mostly found that, even though there are situations when the lens doesn’t really work for me, it has made me train my perspective to find alternative shots that work for the lens. So I am thinking about my image making more, being more creative, but I also don’t feel the need to take lots and lots of pictures all the time. This is the double-edged sword which digital photography brings with it: you can just keep on snapping, indefinitely… and I’m not really sure if that’s a good thing. When we are taking pictures we also need to know when to stop taking pictures. We need to train our eyes to know when to curb the flow and take that finger off the shutter, and sometimes just look, experience… just think about what we are doing a bit more.

Post prodction too, concision is essential. I think it is a useful life skill, not just good practice for creatives. We need to learn to pare things down to the bare minimum, to apply filters and alter our perspectives sometimes, and most importantly we need to edit, edit, edit ruthlessly and then, like an ironmonger forging a piece of metal with hammer and anvil, the sparks of impurity will fly away and what is left will stand stronger, purer, more authentic.

I guess the irony in all of this is that, as Evans pointed out, you do need to go through the process to get to that point of clarity. You need to “do all that work” first. And that for him was his life’s work. But of course that doesn’t make what he did before obsolete. The point is that it is an evolution; a constant sea change of refinement. In truth this discipline of redaction and reduction is not something that comes naturally to me. I tend towards verbosity when I write, and I find it desperately hard to step outside of my world-in-my-head and project some kind of coherent purpose out there (and of course time is always an issue). But this blog is a starting point, and definitely a positive one, I think.

Every subject can be reduced to two things.

So what would my two things be for the subject of photography?

The light, and the eye. Well, that’s all you need, right?

To finish, here is an instagram I snapped the other day (are instagrams the new Polaroids? I guess that’s a debate for another day). It’s a picture of a part of a skip. I thought it was kind of Walker Evans-esque, so a fitting final moment.

I would be interested to hear your thoughts. Do you agree with my two things? What would yours be?

Texts: Polaroids by Walker Evans (with forward by Jeff L. Rosenheim), Scalo, Zurich, 2002
Introduction to Phenomenology by Robert Sokolowski, Cambridge University Press, New York, 2000

© Emily Hughes and searchingtosee, 2012

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